Logotype was born in 2010. He is by Lohengrin out of Stereotype by Sunday Silence.
Logotype was awarded Best Two-Year-Old Colt in Japan in 2012. He closed his 2yo season with an upset victory in the Grade 1 Asahi Hai Futurity Stakes. He started his 3yo campaign by winning the Grade 2 Spring Stakes and then went on to capture the Grade 1 Satsuki Sho (Japanese 2000 Guineas) while setting course record time of 1:58.0 over 2000m at Nakayama. Although he had not won a race since the classic, he posted wire-to-wire victory in the Grade 1 Yasuda Kinen at 6 with reigning Horse of the Year in Japan Maurice finishing 2nd.
Logotype entered stud in Japan in 2018. His first crop hit the track in 2021. He has sired some good winners including Mitono O, who landed the Grade 3 Heian Stakes and the Listed (Jpn2) Hyogo Championship; Omega Guiness, who won the Listed Green Channel Cup and finished 2nd in the Grade 2 Tokai Stakes; and Lovely Your Eyes, who finished 2nd in the Grade 1 Hanshin Juvenile Fillies and 3rd in the Grade 2 Keio Hai Nisai Stakes.
Logotype was awarded Best Two-Year-Old Colt in Japan in 2012. He closed his 2yo season with an upset victory in the Grade 1 Asahi Hai Futurity Stakes. He started his 3yo campaign by winning the Grade 2 Spring Stakes and then went on to capture the Grade 1 Satsuki Sho (Japanese 2000 Guineas) while setting course record time of 1:58.0 over 2000m at Nakayama. Although he had not won a race since the classic, he posted wire-to-wire victory in the Grade 1 Yasuda Kinen at 6 with reigning Horse of the Year in Japan Maurice finishing 2nd.
Logotype entered stud in Japan in 2018. His first crop hit the track in 2021. He has sired some good winners including Mitono O, who landed the Grade 3 Heian Stakes and the Listed (Jpn2) Hyogo Championship; Omega Guiness, who won the Listed Green Channel Cup and finished 2nd in the Grade 2 Tokai Stakes; and Lovely Your Eyes, who finished 2nd in the Grade 1 Hanshin Juvenile Fillies and 3rd in the Grade 2 Keio Hai Nisai Stakes.